Marketing

16 Apr A unique way to promote

Having a business can be rewarding. Especially when everything is checked off the list. From thinking of the name, to funding it from the ground up and product ready to be sold to lead to profits. But, what happen when it’s time to market the products so it can be well known. The reputation can be established, so the business can grow. The use of custom sticker printing is one way to promote a business.

This alternate way replaces the word of mouth approach because it sticks to the memory faster by looking at the sticker as compared to trying to recall the information. The custom printed stickers can be placed almost anywhere from the back of the vehicle’s bumper, to backpack, on the refrigerator, binders, and so much more. Some businesses often have relations with other businesses and using the stickers can give a boost. According to Lighting Labels (2017) stated: “to show the connection between your two organizations and encourage others to investigate your products or services”. Customers will more likely to remember it because they will think that more than one companies are using this method to promote. The custom printed stickers can be seasonal or year around as well.

The next step is to know how to target the customers. If the custom printed stickers is fitness, visit a local gym and start handing it out to receive more exposure. The customers will give feedbacks about the business or tips on improving the stickers if it necessary. Also, displaying multiple stickers and let the customers reviewed the stickers to find out which stickers the best. Add the stickers to the packages when the customers placed orders as a reminder for them of not to forget the business. Creating the stickers in other useful items can be practical. Instead of sticking it on like a car, let the stickers be able to stick in the floor to get the message out there to the public. Instead of sticking it on a backpack, let it able to stick on a coffee mug or even water bottles. When the customer sees it in the morning, he or she won’t forget about the business.

Brainstorming on where to get custom printed stickers and how you want the custom printed stickers to look like. Before the sticker can be in the public eyes, the owner will have to decide to get it printed locally or online. To decide whether glossy coated or even in-line foil is up to the owner on how the brand should look like on the sticker. Choosing the colors is important as well because colors do have meaning and it shouldn’t be ignored. From being one solid color for remembrance or multiple colors to stand out. Another way to promote the stickers, if to use logos instead of words. The logos tend to be more iconic and more common as compared to the words. The word stickers have to catchy to the ideal customers for financial growth.

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14 Apr Increase Your Instagram Reach

When it comes to growing an Instagram account, many people start by buying Instagram followers. What they do not buy, however, is likes and that is a mistake. Especially as having more likes on your photographs on Instagram can also help you grow your account quickly.

Here are just a few reasons why buying Instagram likes is just as important, if not more so, than buying followers.

Likes promote your photos — The more likes your photos have, the bigger a chance they have of ending up at the top of an Instagram search result. The photos at the top of these results get a lot of attention. So much so, you can often get a large number of new followers, simply because your photos have been appearing at the top of search consistently.

Buy Instagram likes several times a week, and watch your photos fly to the top of the results. Then watch again as real people also like them, and other people begin to follow you.

Buying likes is cheap — While buying large numbers of Instagram followers can get quite expensive, buying likes is cheaper. In many cases, however, likes have the same impact as buying followers when it comes to growing an account.

That is why you should look at your most recent photographs, and then buy likes for all of them. Continue doing this over a few weeks, as you upload new photographs, and you will be surprised at not only how effective it can be in helping you gain followers, but also how cheap.

Followers without likes screams “Fake” — While some people desperate to grown their Instagram accounts spend quite a lot of money on followers, they do not do the same when it comes to buying likes. This makes their account look suspicious, and makes it easy for Instagram to see that they are buying followers.

Buy likes and followers, however, and your account looks more legitimate. After all, if you have a large number of followers and a large number of likes, it is more than likely that most of your followers are genuine.

Buy likes the right way — When you do decide to buy them, make sure you have them delivered to your photos over several days’ time. This makes your new likes less suspicious to Instagram, and less likely that your account will be banned.

Attention from brands — If you want to get attention from brands, and possibly have access to lucrative partnership deals, having many likes on your photographs is important. The more likes, the more attention from brands and the more chance you will have to be offered a brand collaboration.

That is why you should decide how many likes are most likely to enable you to grab the attention of brands you are interested in, and then make sure you purchase that number of likes for your photos.

Keep doing so while contacting brands and asking if they are interested in a collaboration with your account, and you could see your first brand deal appear in no time at all.

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08 Apr Are Business Cards Still Viable?

Promoting your business if you do not have a lot of money can be a difficult process. Especially if you are not an expert at marketing. One of the inexpensive things some businesses do to promote their services, however, is to distribute business cards at every meeting, business events and luncheon, and at other events as well (check out printing business cards in Vancouver). After all, when you can hit a large number of people with business cards, yet still pay a low price, this could be one of your better marketing options.

Promoting your business at meetings — The easiest way to promote your business with business cards is to hand them out to people at meetings, Chamber of Commerce events, luncheons and conferences. If you order enough business cards, you could easily let several hundred people know what you and your business does every week.

Include testimonials — When you are designing your business cards, make sure you have a customer testimonial printed on each of them. This is a great way to point out how much your customers like you, and may pique the interest of someone that is looking for a company to provide the service yours offers.

Include links to your website and online marketing — Make sure your website is displayed prominently so that potential customers can find out more information from the business card you give them. If you have other online marketing, make sure links to that are included as well.

Always include your face — If you hand out business cards to everyone you meet, most people will not remember who you are or what you look like the next time they see your card in their wallet. Include a recent photograph of yourself, however, and the next time they bump into you they may even remember exactly what you do. Just be sure the photograph is flattering and professional looking.

Cards that can be used for other things — Business cards that are magnets, that can be used as bookmarks, or even ones that can be stuck to surfaces are often kept long after other cards are thrown away. Ask your local printer if he prints specialty business cards that are multi-purposed, and you may be surprised at just how useful business cards can be. He may even have interestingly designed multi-purpose business cards you did not even know existed.

Include a discount — The easiest way to promote your business using business cards is to include a discount for your products or services on the card itself. This will make sure the recipients keep the cards, so that they can be used at a later date when they do need your services.

Just make sure, if you do include a discount, that you do not include an expiration date with it. If you do, this will null and void your card in a short period of time, and will usually cause the recipient to discard it.

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27 Feb How to promote your business effectively with custom printed stickers

If you are not getting the customers or the sales that you need in your small business, then coming up with ways to promote it is the first thing you should be doing.

An easy and fun way to promote a business is to use custom printed stickers. These stickers can be stuck on things, they can be used as advertising, they can be given to customers and staff, or they can be used on products to attract a new customer’s attention.

If you have not used custom printed stickers to promote your business before, here are a few ways you can do so effectively.

Start with products — If you sell products in your business, get some custom printed stickers made that highlight something about the product. That can be promoting that the product has organic ingredients, that it is double the size it normally is, that it is high quality or that it is better than your competitor’s products. Stick these stickers on the products themselves and, every time a potential customer walks past them, the brightly colored sticker will attract their attention.

Promote via bumper sticker — You can also get custom printed stickers made that can be used as bumper stickers. Instead of just advertising your business on them, however, make them cute, funny or interesting. That way, every time someone sees them, there is a good chance they will remember the bumper sticker and the business that created it.

Promote using stickers as advertising — You can also have stickers made that are then used as advertising. These stickers can be stuck onto the front of brochures, onto flyers, leaflets or catalogs. They can also be used as an advertisement on a coffee shop bulletin board, on a board in your local library or gym, and anywhere else you are legally allowed to stick them.

Give to customers and staff — If you create a sticker that is cute, cool, unusual or very brightly colored, you may find both staff and customers will use them on their laptops, bags, phones and anywhere else they may think they look cool.

Get very unusual, very interesting stickers printed and then hand them out free to all your customers and staff.

Partner with another local business — If you know another business in your area that either does something similar to you, or offers something that complements your business, you can partner with them. Once you do, you can both promote each other by giving away each other’s custom printed stickers. These stickers will go to a completely different audience than the customers you already have, thus doubling the number of people that will become aware of you.

Make sure your stickers are colorful, interesting and with an unusual shape, and people will notice them no matter where you use them.

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14 Sep Should you choose SEO or PPC when growing your website?

Growing your website is often a case of choosing either SEO or PPC to help you get more traffic.

It is not only traffic that you need, however, but also traffic that converts. That is why many webmasters struggle with deciding on whether SEO or PPC is the better choice for them. If this sounds like you, this is what you need to know.

PPC gives you short-term results — Most webmasters tend to spend the most money on PPC (pay per click) campaigns. They are also happy when they start to see results almost immediately in the form of increased traffic.

The problem comes in when they realize, even though they have spent many thousands of dollars on a PPC campaign, as soon as they stop spending the increased traffic goes away.

SEO gives long-term results — An SEO campaign, provided by a company such as NJ SEO for example, usually runs for a longer period of time, and costs much less.

Results-wise, a typical SEO campaign will take longer to bear fruit but, once it does, you will usually see the benefits of it for many months to come. This is why it is such a pity so many webmasters spend most of their money on expensive PPC campaigns that do not usually give them the increased traffic that they want.

SEO vs PPC conversions — In the PPC case, conversions mean how many people click on the initial advertisement and then how many buy a product or service after landing on your site.

In this case, PPC campaigns will often get a good conversion rate but, once the money spent on the PPC campaign stops, the conversions stop with it.

With an SEO campaign, while it can take several months for a webmaster to see increased traffic, the conversion can often be much better. Particularly when you look at the long run.

Conversion, of course, can be either from buying a product or service, or from by clicking on an advertisement on your site and, thus, making you money that way.

SEO enhances your reputation — The goal of SEO is to get your website higher up Google and Bing search results, when someone searches for specific keywords. A PPC campaign does not cause this to happen, which means it will also not drive good quality leads to your site.

Due to your website’s rise, this can often enhance its reputation as it begins to look more like an authority site both to Google and to potential customers.

PPC and click fraud — One of the big drawbacks of a PPC campaign, however, is click fraud. That means people clicking on the advertising you are paying for with no intention of buying anything from your site, but doing it just to cause you to be charged for that ad.

Studies show quite a substantial number of clicks on ads are due to click fraud, which means you could waste hundreds of dollars on ads that will never convert.

Of course, this is never a problem with an SEO campaign as there are not any ads involved.

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