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02 Nov The Debate Between Leather and Plastic AirPod Cases

Airpod cases are becoming quite popular. More people are utilizing these cases because they want to be able to separate their Airpods Pros cases from others. Getting a custom airpod case definitely makes it easier to pinpoint where your iPod cases are inside of the home, but many people that want to customize are debating on whether leather or plastic is the best route.

 

Leather

The leather cases come in a variety of different colors, and people that like cases that are colorful and fashionable are definitely going to look at these options for leather cases. These leather cases tend to be durable. That is one of the things that makes the leather case stand out. It is also something that is going to be stylish because it can be personalized with images and text. People have the chance to put their names on the cases. They also have the ability to get a belt clip that makes it easier to keep up with these cases. They do not have to worry about putting the case in their pocket. That tends to be the thing that makes people pay more attention to the leather cases.

These types of cases are considered an upgrade. This means that people that are getting these types of cases are typically going to get this as a gift that can be personalized. Some people may get these cases for themselves, but it is considered to be more of an upgrade type of carrying case for headphones. People that want something that is a step above the standard will consider leather cases.

 

The Plastic

There are consumers that are more interested in the plastic cases because they believe that the plastic is durable. These harder cases tend to work better for people that may have cases that will commonly get wet or acquire scratches. People that are going to carry cases in purses instead of utilizing belt loops benefit from plastic case. These cases can be personalized as well. There may be fewer options in terms of the number of colors that are available for these plastic cases. Anyone that is looking for the basic white or black airpod case may consider plastic cases to be more practical. These cases are not as stylish, but these are also going to be hard plastic cases that to be wiped down without any fear of getting these cases of stained.

 

Consumers that desire cases that are going to cost less will look at the options that are available with plastic cases. Leather is going to cost more because the leather case is considered to be a premium case. People that are only looking for standard cases for the airpods are going to be in favor of those standardized plastic cases that come with their airpod purchase.

 

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  • Communications Technology , Digital Technology , Marketing
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19 Sep What are the latest SEO trends for 2019 and should you use them?

Getting your website noticed by the major search engines is difficult. Particularly as there are tens of millions of websites online already, and more being started every day.

This is why doing correct SEO, or search engine optimization, is important and is usually done by an expert, like SEO Freelancer London.

What are the latest SEO trends for 2019, and should you be using them on your website?

Make your site mobile-friendly — As Google is now using mobile-first indexing to place your site in search results on both mobile and desktop, it is vital your site is mobile-friendly.

That means making sure it looks nice on a phone, loads quickly and does not have any spacing issues that make advertisements open on top of your site’s content. It also means making your site fully responsive.

Any website that is mobile-friendly is likely to do well in Google search results. Sites that are not will definitely have trouble ranking for the keywords that are important to them.

There are some awesome youtube video on how to make a website responsive, like:

Your speed score should be high — The speed of your site has become very important when it comes to Google ranking. If you are not sure how fast your site loads, you should run it through a speed test site like PageSpeed Insights. You can then make the necessary improvements if you find it is running slow.

Create superb content — One of the biggest SEO trends for 2019 is creating superb content for your site. This means your content should stand out more than anything your competitors are creating.

To get started, double the length of your typical content by adding a lot more information to new articles than you would have done in the past.

Google is ranking longer articles higher up their search results, so making sure yours are high quality and include all the information a visitor could want, will help you get yours ranked higher as well.

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  • Digital Technology , Marketing
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16 Apr A unique way to promote

Having a business can be rewarding. Especially when everything is checked off the list. From thinking of the name, to funding it from the ground up and product ready to be sold to lead to profits. But, what happen when it’s time to market the products so it can be well known. The reputation can be established, so the business can grow. The use of custom sticker printing is one way to promote a business.

This alternate way replaces the word of mouth approach because it sticks to the memory faster by looking at the sticker as compared to trying to recall the information. The custom printed stickers can be placed almost anywhere from the back of the vehicle’s bumper, to backpack, on the refrigerator, binders, and so much more. Some businesses often have relations with other businesses and using the stickers can give a boost. According to Lighting Labels (2017) stated: “to show the connection between your two organizations and encourage others to investigate your products or services”. Customers will more likely to remember it because they will think that more than one companies are using this method to promote. The custom printed stickers can be seasonal or year around as well.

The next step is to know how to target the customers. If the custom printed stickers is fitness, visit a local gym and start handing it out to receive more exposure. The customers will give feedbacks about the business or tips on improving the stickers if it necessary. Also, displaying multiple stickers and let the customers reviewed the stickers to find out which stickers the best. Add the stickers to the packages when the customers placed orders as a reminder for them of not to forget the business. Creating the stickers in other useful items can be practical. Instead of sticking it on like a car, let the stickers be able to stick in the floor to get the message out there to the public. Instead of sticking it on a backpack, let it able to stick on a coffee mug or even water bottles. When the customer sees it in the morning, he or she won’t forget about the business.

Brainstorming on where to get custom printed stickers and how you want the custom printed stickers to look like. Before the sticker can be in the public eyes, the owner will have to decide to get it printed locally or online. To decide whether glossy coated or even in-line foil is up to the owner on how the brand should look like on the sticker. Choosing the colors is important as well because colors do have meaning and it shouldn’t be ignored. From being one solid color for remembrance or multiple colors to stand out. Another way to promote the stickers, if to use logos instead of words. The logos tend to be more iconic and more common as compared to the words. The word stickers have to catchy to the ideal customers for financial growth.

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14 Apr Increase Your Instagram Reach

When it comes to growing an Instagram account, many people start by buying Instagram followers. What they do not buy, however, is likes and that is a mistake. Especially as having more likes on your photographs on Instagram can also help you grow your account quickly.

Here are just a few reasons why buying Instagram likes is just as important, if not more so, than buying followers.

Likes promote your photos — The more likes your photos have, the bigger a chance they have of ending up at the top of an Instagram search result. The photos at the top of these results get a lot of attention. So much so, you can often get a large number of new followers, simply because your photos have been appearing at the top of search consistently.

Buy Instagram likes several times a week, and watch your photos fly to the top of the results. Then watch again as real people also like them, and other people begin to follow you.

Buying likes is cheap — While buying large numbers of Instagram followers can get quite expensive, buying likes is cheaper. In many cases, however, likes have the same impact as buying followers when it comes to growing an account.

That is why you should look at your most recent photographs, and then buy likes for all of them. Continue doing this over a few weeks, as you upload new photographs, and you will be surprised at not only how effective it can be in helping you gain followers, but also how cheap.

Followers without likes screams “Fake” — While some people desperate to grown their Instagram accounts spend quite a lot of money on followers, they do not do the same when it comes to buying likes. This makes their account look suspicious, and makes it easy for Instagram to see that they are buying followers.

Buy likes and followers, however, and your account looks more legitimate. After all, if you have a large number of followers and a large number of likes, it is more than likely that most of your followers are genuine.

Buy likes the right way — When you do decide to buy them, make sure you have them delivered to your photos over several days’ time. This makes your new likes less suspicious to Instagram, and less likely that your account will be banned.

Attention from brands — If you want to get attention from brands, and possibly have access to lucrative partnership deals, having many likes on your photographs is important. The more likes, the more attention from brands and the more chance you will have to be offered a brand collaboration.

That is why you should decide how many likes are most likely to enable you to grab the attention of brands you are interested in, and then make sure you purchase that number of likes for your photos.

Keep doing so while contacting brands and asking if they are interested in a collaboration with your account, and you could see your first brand deal appear in no time at all.

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08 Apr Are Business Cards Still Viable?

Promoting your business if you do not have a lot of money can be a difficult process. Especially if you are not an expert at marketing. One of the inexpensive things some businesses do to promote their services, however, is to distribute business cards at every meeting, business events and luncheon, and at other events as well (check out printing business cards in Vancouver). After all, when you can hit a large number of people with business cards, yet still pay a low price, this could be one of your better marketing options.

Promoting your business at meetings — The easiest way to promote your business with business cards is to hand them out to people at meetings, Chamber of Commerce events, luncheons and conferences. If you order enough business cards, you could easily let several hundred people know what you and your business does every week.

Include testimonials — When you are designing your business cards, make sure you have a customer testimonial printed on each of them. This is a great way to point out how much your customers like you, and may pique the interest of someone that is looking for a company to provide the service yours offers.

Include links to your website and online marketing — Make sure your website is displayed prominently so that potential customers can find out more information from the business card you give them. If you have other online marketing, make sure links to that are included as well.

Always include your face — If you hand out business cards to everyone you meet, most people will not remember who you are or what you look like the next time they see your card in their wallet. Include a recent photograph of yourself, however, and the next time they bump into you they may even remember exactly what you do. Just be sure the photograph is flattering and professional looking.

Cards that can be used for other things — Business cards that are magnets, that can be used as bookmarks, or even ones that can be stuck to surfaces are often kept long after other cards are thrown away. Ask your local printer if he prints specialty business cards that are multi-purposed, and you may be surprised at just how useful business cards can be. He may even have interestingly designed multi-purpose business cards you did not even know existed.

Include a discount — The easiest way to promote your business using business cards is to include a discount for your products or services on the card itself. This will make sure the recipients keep the cards, so that they can be used at a later date when they do need your services.

Just make sure, if you do include a discount, that you do not include an expiration date with it. If you do, this will null and void your card in a short period of time, and will usually cause the recipient to discard it.

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08 Apr Outsource digital marketing? Yes or no?

Promoting a website gives a business the presence it needs to generate online traffic with. You may have the right knowledge of what to do, how it works and why, but you might also be running a business full time. Don’t expect to know everything about digital marketing or to be the most competitive at it when you’re alone.

– Automate Your Workload, and Run Your Business

Consider focusing more on your business’ daily workload. Getting an affordable digital marketing company to cover your digital marketing doesn’t take away from your brand. Professionals don’t start new accounts to then simply “run with it.” They first learn about what it is you need, what you’re working with and why your market solutions stand out. An agency can then “become you.”

They’ll follow your style guide, voice and brand identity the way you need them to. Your marketing will essentially get done without you lifting a finger.

– Meeting on Competitive Grounds

You’ll lose a competitive edge by trying to dabble with what professionals have instead mastered. Let’s face it; you can gain years of experience by just hiring a professional. The tools that make website promotion possible have advanced—in a competitive manner. There’s no simple way for you to wield this knowledge without having trials and errors along the way.

Marketing, which may seem unimportant from the consumer’s perspective, is somebody’s life’s work. These students have mastered digital in every way. The depth, the level of strategy and the speed at which they work at are worth considering. Allow a group of trained experts to share their knowledge with you, for some things, you might never find out.

– When Measuring the Outcomes

Measuring the influence of your marketing lays the foundation for success. In most cases, you can identify exactly what it is you need to do, alter or add in by gathering the right data. Data, however, isn’t as straightforward as you might think. Data collection, when done at professional levels, requires developed skills.

– Cross Promotion and Networking

Your brand is subject to the same “laws” that you as a social person follow. If you hide away in an office, without anyone knowing about you, then you are the same as nonexistent in public business. By working with a top agency, you can tap into a larger world market, which could create new opportunities for you.

Networking is your goal. The clients that the agency you hire has can also help you; you just need to build the relationships. Sharing resources, general support and active consumers are ways to rely on the firm you hire.

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  • Digital Technology , Marketing
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01 Apr Tips for Increasing Your Instagram Followers

Instagram is one of the most popular social media sites in the world. Many users are able to use their Instagram profile to increase their popularity and friendship base and even, and in some situations, monetize their Instagram profile it’s a real earnings I can support their life with supplemental income. How to build out a base of instagram followers though? It is not always so simple but here are some tips to doing so.

The best way to gain Instagram followers

The best way to gain Instagram followers is to produce quality content and images on your Instagram page. The more interesting the photographs that you have the bigger droid is into your Instagram site. The more content that you have on your Instagram site more likely that a user is to follow it and to return to it regularly. They are also more likely to recommend your Instagram page to others and to want to be “following page by other Instagram users that they know. When you were creating content for your Instagram page, be sure to use Photos that are instantly straight caring on the header page so that they are the first thing to say. Create a unique user name that draws people into your Instagram page and show yourself in a positive and compelling weight based upon a persona that you utilize a maximize as time goes on. Sometimes, showing some of your flaws in your Instagram feeds will be a way to attract followers, other than ganhar curtidas, as well invitation to keep them as many want to see the human side of an Instagram feed and page.

Regularly add content to your Instagram page

It is important to regularly update your Instagram page with new content. Significant amount of content is one thing, unless it is changing and being added to on a regular basis it will be no need for user to follow it. Part and parcel of this, is the need to interact with other Instagram users by following their pages and being an active member in the community. To do so you must respond to comments by other Instagram users and you must like their photos and provide valuable feedback when asked. It involved adults and interacts with their pages regularly and provide in this Truxion of use that will benefit them on their pages.

Buying Instagram Followers

Some people will purchase Instagram followers as a shortcut to gaining an audience and being prominent and profitable on the site. Doing so can provide an instant increase on your followers and can lead to you becoming more prominent on Instagram. It can be hard to build a base of followed on Instagram but once you gain exposure it becomes easier to expand from there. The cost of paying for instagram followers is not significant and you can quickly pay a provider who creates instagram accounts or contracts with others to follow you for a marginal amount. It can also be quite effective in growing your network quickly and efficiently.

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  • Innovation & Gadgets , Marketing
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27 Feb How to promote your business effectively with custom printed stickers

If you are not getting the customers or the sales that you need in your small business, then coming up with ways to promote it is the first thing you should be doing.

An easy and fun way to promote a business is to use custom printed stickers. These stickers can be stuck on things, they can be used as advertising, they can be given to customers and staff, or they can be used on products to attract a new customer’s attention.

If you have not used custom printed stickers to promote your business before, here are a few ways you can do so effectively.

Start with products — If you sell products in your business, get some custom printed stickers made that highlight something about the product. That can be promoting that the product has organic ingredients, that it is double the size it normally is, that it is high quality or that it is better than your competitor’s products. Stick these stickers on the products themselves and, every time a potential customer walks past them, the brightly colored sticker will attract their attention.

Promote via bumper sticker — You can also get custom printed stickers made that can be used as bumper stickers. Instead of just advertising your business on them, however, make them cute, funny or interesting. That way, every time someone sees them, there is a good chance they will remember the bumper sticker and the business that created it.

Promote using stickers as advertising — You can also have stickers made that are then used as advertising. These stickers can be stuck onto the front of brochures, onto flyers, leaflets or catalogs. They can also be used as an advertisement on a coffee shop bulletin board, on a board in your local library or gym, and anywhere else you are legally allowed to stick them.

Give to customers and staff — If you create a sticker that is cute, cool, unusual or very brightly colored, you may find both staff and customers will use them on their laptops, bags, phones and anywhere else they may think they look cool.

Get very unusual, very interesting stickers printed and then hand them out free to all your customers and staff.

Partner with another local business — If you know another business in your area that either does something similar to you, or offers something that complements your business, you can partner with them. Once you do, you can both promote each other by giving away each other’s custom printed stickers. These stickers will go to a completely different audience than the customers you already have, thus doubling the number of people that will become aware of you.

Make sure your stickers are colorful, interesting and with an unusual shape, and people will notice them no matter where you use them.

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10 Dec Things to pay attention to when hiring a web designer

Things to pay attention to when hiring a web designer
Imagine this, your website, as simple as it might seem, represents you to the entire planet earth. In other words, your online storefront is the only platform that prospects from all over the world can find you through. With that in mind, it is vital that you do your best to ensure it gives your business the best representation. Hiring a proficient web designer (like Website Design Miami) can help you achieve this. However, with the myriads of web developers out there, how do you go about the selection? Below are things that you ought to pay attention to when hiring one

  • Experience/academic knowledge

With information being easily accessible online through search engines and online courses, it is easy for any average Joe to say they are a website designer. In respect to that, you should ensure you pay attention to the experience they have, as well as their academic training.

A small mistake in the design can cost you a lot. Therefore ensure you check these metrics. Most designers usually have a portfolio page on their sites that showcase their best work. Be sure to go through such pages and if they don’t ask them for their past clients so you can take a look at what they can do for you.

  • Maintenance and support

Just because the website is up and running doesn’t mean you should let your designer be merry on their way. In fact, website designing is just a piece of the bigger pie. Keep in mind that the digital world keeps on changing, and your online storefront needs to adapt to these changes before or as soon as possible.

Also, problems might arise that require maintenance. Will, the designer, be available for such occurrences or will you have to look for a new one? Therefore, be sure to inquire about the designer’s maintenance and support services, to ensure a smooth sailing future of your online business.

  • Services offered, i.e., the area of expertise

Besides their experience and availability, you also need to pay attention to the services that they provide you. It is easy to assume that web designing practices such as PPC management, social media management, and SEO are related and can be offered by the same designer when in reality they are entirely different and require different skills.

In respect to that, don’t just assume a designer can do everything, ensure you inquire about their area of specialization and what they can offer you. While it is beneficial to have a designer who will handle most of your designing work, it is even more vital to have a professional who can design a site that incorporates the essential metrics and is aesthetically pleasing.

  • Budget

No matter how excellent a designer might be, if their pricing is outside your budget limits, then they are of no benefit to you. Also, keep in mind that there are both upfront and long-term costs involved in making your dream website a reality. Therefore, pay attention to how much you can spend and the pricing. Also, don’t forget to evaluate the services offered in comparison to the cost, so you get value for your money.

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  • Digital Technology , Information Technology , Marketing
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14 Sep Should you choose SEO or PPC when growing your website?

Growing your website is often a case of choosing either SEO or PPC to help you get more traffic.

It is not only traffic that you need, however, but also traffic that converts. That is why many webmasters struggle with deciding on whether SEO or PPC is the better choice for them. If this sounds like you, this is what you need to know.

PPC gives you short-term results — Most webmasters tend to spend the most money on PPC (pay per click) campaigns. They are also happy when they start to see results almost immediately in the form of increased traffic.

The problem comes in when they realize, even though they have spent many thousands of dollars on a PPC campaign, as soon as they stop spending the increased traffic goes away.

SEO gives long-term results — An SEO campaign, provided by a company such as NJ SEO for example, usually runs for a longer period of time, and costs much less.

Results-wise, a typical SEO campaign will take longer to bear fruit but, once it does, you will usually see the benefits of it for many months to come. This is why it is such a pity so many webmasters spend most of their money on expensive PPC campaigns that do not usually give them the increased traffic that they want.

SEO vs PPC conversions — In the PPC case, conversions mean how many people click on the initial advertisement and then how many buy a product or service after landing on your site.

In this case, PPC campaigns will often get a good conversion rate but, once the money spent on the PPC campaign stops, the conversions stop with it.

With an SEO campaign, while it can take several months for a webmaster to see increased traffic, the conversion can often be much better. Particularly when you look at the long run.

Conversion, of course, can be either from buying a product or service, or from by clicking on an advertisement on your site and, thus, making you money that way.

SEO enhances your reputation — The goal of SEO is to get your website higher up Google and Bing search results, when someone searches for specific keywords. A PPC campaign does not cause this to happen, which means it will also not drive good quality leads to your site.

Due to your website’s rise, this can often enhance its reputation as it begins to look more like an authority site both to Google and to potential customers.

PPC and click fraud — One of the big drawbacks of a PPC campaign, however, is click fraud. That means people clicking on the advertising you are paying for with no intention of buying anything from your site, but doing it just to cause you to be charged for that ad.

Studies show quite a substantial number of clicks on ads are due to click fraud, which means you could waste hundreds of dollars on ads that will never convert.

Of course, this is never a problem with an SEO campaign as there are not any ads involved.

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