Having a business can be rewarding. Especially when everything is checked off the list. From thinking of the name, to funding it from the ground up and product ready to be sold to lead to profits. But, what happen when it’s time to market the products so it can be well known. The reputation can be established, so the business can grow. The use of custom sticker printing is one way to promote a business.
This alternate way replaces the word of mouth approach because it sticks to the memory faster by looking at the sticker as compared to trying to recall the information. The custom printed stickers can be placed almost anywhere from the back of the vehicle’s bumper, to backpack, on the refrigerator, binders, and so much more. Some businesses often have relations with other businesses and using the stickers can give a boost. According to Lighting Labels (2017) stated: “to show the connection between your two organizations and encourage others to investigate your products or services”. Customers will more likely to remember it because they will think that more than one companies are using this method to promote. The custom printed stickers can be seasonal or year around as well.
The next step is to know how to target the customers. If the custom printed stickers is fitness, visit a local gym and start handing it out to receive more exposure. The customers will give feedbacks about the business or tips on improving the stickers if it necessary. Also, displaying multiple stickers and let the customers reviewed the stickers to find out which stickers the best. Add the stickers to the packages when the customers placed orders as a reminder for them of not to forget the business. Creating the stickers in other useful items can be practical. Instead of sticking it on like a car, let the stickers be able to stick in the floor to get the message out there to the public. Instead of sticking it on a backpack, let it able to stick on a coffee mug or even water bottles. When the customer sees it in the morning, he or she won’t forget about the business.
Brainstorming on where to get custom printed stickers and how you want the custom printed stickers to look like. Before the sticker can be in the public eyes, the owner will have to decide to get it printed locally or online. To decide whether glossy coated or even in-line foil is up to the owner on how the brand should look like on the sticker. Choosing the colors is important as well because colors do have meaning and it shouldn’t be ignored. From being one solid color for remembrance or multiple colors to stand out. Another way to promote the stickers, if to use logos instead of words. The logos tend to be more iconic and more common as compared to the words. The word stickers have to catchy to the ideal customers for financial growth.