Getting your website noticed by the major search engines is difficult. Particularly as there are tens of millions of websites online already, and more being started every day.
This is why doing correct SEO, or search engine optimization, is important and is usually done by an expert, like SEO Freelancer London.
What are the latest SEO trends for 2019, and should you be using them on your website?
Make your site mobile-friendly — As Google is now using mobile-first indexing to place your site in search results on both mobile and desktop, it is vital your site is mobile-friendly.
That means making sure it looks nice on a phone, loads quickly and does not have any spacing issues that make advertisements open on top of your site’s content. It also means making your site fully responsive.
Any website that is mobile-friendly is likely to do well in Google search results. Sites that are not will definitely have trouble ranking for the keywords that are important to them.
There are some awesome youtube video on how to make a website responsive, like:
Your speed score should be high — The speed of your site has become very important when it comes to Google ranking. If you are not sure how fast your site loads, you should run it through a speed test site like PageSpeed Insights. You can then make the necessary improvements if you find it is running slow.
Create superb content — One of the biggest SEO trends for 2019 is creating superb content for your site. This means your content should stand out more than anything your competitors are creating.
To get started, double the length of your typical content by adding a lot more information to new articles than you would have done in the past.
Google is ranking longer articles higher up their search results, so making sure yours are high quality and include all the information a visitor could want, will help you get yours ranked higher as well.