If you are not getting the customers or the sales that you need in your small business, then coming up with ways to promote it is the first thing you should be doing.
An easy and fun way to promote a business is to use custom printed stickers. These stickers can be stuck on things, they can be used as advertising, they can be given to customers and staff, or they can be used on products to attract a new customer’s attention.
If you have not used custom printed stickers to promote your business before, here are a few ways you can do so effectively.
Start with products — If you sell products in your business, get some custom printed stickers made that highlight something about the product. That can be promoting that the product has organic ingredients, that it is double the size it normally is, that it is high quality or that it is better than your competitor’s products. Stick these stickers on the products themselves and, every time a potential customer walks past them, the brightly colored sticker will attract their attention.
Promote via bumper sticker — You can also get custom printed stickers made that can be used as bumper stickers. Instead of just advertising your business on them, however, make them cute, funny or interesting. That way, every time someone sees them, there is a good chance they will remember the bumper sticker and the business that created it.
Promote using stickers as advertising — You can also have stickers made that are then used as advertising. These stickers can be stuck onto the front of brochures, onto flyers, leaflets or catalogs. They can also be used as an advertisement on a coffee shop bulletin board, on a board in your local library or gym, and anywhere else you are legally allowed to stick them.
Give to customers and staff — If you create a sticker that is cute, cool, unusual or very brightly colored, you may find both staff and customers will use them on their laptops, bags, phones and anywhere else they may think they look cool.
Get very unusual, very interesting stickers printed and then hand them out free to all your customers and staff.
Partner with another local business — If you know another business in your area that either does something similar to you, or offers something that complements your business, you can partner with them. Once you do, you can both promote each other by giving away each other’s custom printed stickers. These stickers will go to a completely different audience than the customers you already have, thus doubling the number of people that will become aware of you.
Make sure your stickers are colorful, interesting and with an unusual shape, and people will notice them no matter where you use them.