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14 Sep Should you choose SEO or PPC when growing your website?

Growing your website is often a case of choosing either SEO or PPC to help you get more traffic.

It is not only traffic that you need, however, but also traffic that converts. That is why many webmasters struggle with deciding on whether SEO or PPC is the better choice for them. If this sounds like you, this is what you need to know.

PPC gives you short-term results — Most webmasters tend to spend the most money on PPC (pay per click) campaigns. They are also happy when they start to see results almost immediately in the form of increased traffic.

The problem comes in when they realize, even though they have spent many thousands of dollars on a PPC campaign, as soon as they stop spending the increased traffic goes away.

SEO gives long-term results — An SEO campaign, provided by a company such as NJ SEO for example, usually runs for a longer period of time, and costs much less.

Results-wise, a typical SEO campaign will take longer to bear fruit but, once it does, you will usually see the benefits of it for many months to come. This is why it is such a pity so many webmasters spend most of their money on expensive PPC campaigns that do not usually give them the increased traffic that they want.

SEO vs PPC conversions — In the PPC case, conversions mean how many people click on the initial advertisement and then how many buy a product or service after landing on your site.

In this case, PPC campaigns will often get a good conversion rate but, once the money spent on the PPC campaign stops, the conversions stop with it.

With an SEO campaign, while it can take several months for a webmaster to see increased traffic, the conversion can often be much better. Particularly when you look at the long run.

Conversion, of course, can be either from buying a product or service, or from by clicking on an advertisement on your site and, thus, making you money that way.

SEO enhances your reputation — The goal of SEO is to get your website higher up Google and Bing search results, when someone searches for specific keywords. A PPC campaign does not cause this to happen, which means it will also not drive good quality leads to your site.

Due to your website’s rise, this can often enhance its reputation as it begins to look more like an authority site both to Google and to potential customers.

PPC and click fraud — One of the big drawbacks of a PPC campaign, however, is click fraud. That means people clicking on the advertising you are paying for with no intention of buying anything from your site, but doing it just to cause you to be charged for that ad.

Studies show quite a substantial number of clicks on ads are due to click fraud, which means you could waste hundreds of dollars on ads that will never convert.

Of course, this is never a problem with an SEO campaign as there are not any ads involved.

03 Aug Maximize Instagram Growth By Buying Followers

There’s a lot of argument going on about buying Instagram followers. Opponents say it’s awful because you don’t get quality engagement. Supporters say it’s helpful as a marketing platform, allowing potential business owners to boost online authority and possible customer engagement. Regardless of where you stand, when you buy followers, you ensure a great way of using social media to promote personal and business accounts.

 

Much to everyone’s delight, we all start from zero, and eventually, we have to work our way up to a massive following if we hope to maximize all that Instagram has to offer. Being the proud owner of an Instagram with a large number of followers will create a profile that looks attractive to new followers. Innately, your following is an essential factor new followers use to help decide if they will follow you or not. However, growing your Instagram from scratch requires time, quality content, follower interaction, and some creative ingenuity. With competition only getting more robust, leveling the playing field by buying followers is something that deserves serious consideration.

 

Attract New Followers

 

It’s a proven fact in social media circles that people follow people with a lot of followers. The more Instagram followers you have, the easier it is to attract other followers. When you own a large Instagram following, it gives the implication that you are famous. Popularity in the eyes of potential followers is immensely valuable. The vast amount of followers will influence them to follow and engage with all your posts. Buying followers can be especially crucial for new account holders. If you’ve recently created Instagram for business or personal reasons, apart from your friends or associates, you’ll be hard-pressed to attract new followers. To grow, buying a set amount of followers will give your Instagram an alluring appeal that will surely lure in real active followers.

 

Take Your Business To The Next Level

 

Let’s take a look at the business side of things. More and more people are beginning to use Instagram as an advertisement platform to build their customer base. Consequently, the more followers you have, the more sales you’ll turn. This phenomenon has much to do with what is known as social proof. People tend to give credibility and authority to pages that own a large following. Think about it, would you purchase any product from a page that only has 500 followers? I think not. Regardless of the market that you’re in; an Instagram profile with a large number of followers is necessary. When you have a more considerable following, your sales rate will increase to an overwhelming standard because your followers will assume that your merchandise or service is of superior quality. Incidentally, by attributing your high following to quality of product or service, you’ll earn more and more followers. New followers who haven’t bought anything from you will begin to pay more thought to what you have to offer on your profile.

 

From the benefits above you can see that buying Instagram followers is very beneficial. You can save yourself the time it will take to gain new followers, spawn additional sales by boasting a higher turn-over rate, and even save money in the long.

13 Jul Having Fun Watching Your Business Videos

Unless you were born into a wealthy family, chances are that you had to find some sort of employment at some point in your life. Do you remember sitting through those dreadfully boring videos that explained the rules and regulations of the company that you were applying for? You know, those videos that make you feel like you lost a piece of your soul while you sit mindlessly for an hour or more trying to absorb whatever little bit of valuable information that manages to stick through the brain cell slaughter that’s going on in your head. There’s a reason why they were so difficult to sit through without having at least one thought of suicide flash in your mind. Yeah, they’re that bad.

The Cure

Fear not, there is salvation and remedy form such situation. Thanks to the development in technology and the compassionate minds of people who innovate for the betterment of life, there are now informational videos that are able to not only get their point across, but they can also do it in a way that can keep your attention long enough to give you some valuable information. The answer to this zombifying epidemic is an animated explainer video. There’s a few reasons why this has been proven to be so effective.

Right In The Childhood

That’s right, these animated videos can get you to go back to your innocent days, even if only for a few minutes. Doing this seems to trigger parts of our childhood that are captivated by color and art. Who doesn’t love some form of art? Color stimulates the brain and the animation that is added to certain videos can captivate the mind. It’s why kids love cartoons so much. Just because you’re an adult, it doesn’t mean that you are not affected in a similar way. The artistic implications of informational animated videos can also be highly useful for your business. You know, because you’re a genius entrepreneur. That’s why you use what actually works and not what kills people’s creativity.

Great For Entrepreneurs

Being an entrepreneur is basically saying FU to the societal norm of getting the normal nine to five job that seems to drain the life of the majority. Not you, though. You find a better way. A way that gives you the freedom that you can’t get working from someone else. To do this, you will still need help, though. Be resourceful and use what works, because you already know what doesn’t work. You learned this while working at all of those different jobs in your past that failed to fulfill that part of you that is in Love with Life. To get your point across to the kind of people that will actually enjoy working with, you will need to use things that have been proven to work. What works is what is able to captivate while informing.

Expand Your Network

Using animation in your business proposal or presentation of any part of your business can be highly effective. You’re an entrepreneur for a reason. Normal isn’t for you because it didn’t work for you and you had to work for it. This is your time. The more people that enjoy what you are presenting, the more people will believe in you. The more that people believe in you, the more successful you are bound to be.

11 Jul Lightweight Binoculars Are Fun For All Ages

If you are a lover of outdoors, a set of lightweight binoculars are ideal for any traveling or vacations. As an adventurist, it is important to choose the right set of binoculars. According to the outdoorsman statistics, lightweight binoculars help adventurist gain more for their money. The reason why these handy inventions are useful to a traveler is simply because of being easy to store. There are awesome binoculars that are as huge as a telescope lens. That’s great for travelers that have a vehicle along the trip and a place to store them. With the best light weight binoculars, travelers can wear them around their necks when not in use at that time. Travelers should never have binoculars that weigh 8 times the amount of their sunglasses. Basically, lightweight binoculars can be found in your local Internet search engines. The information online will let a buyer know how much the binoculars weigh. The best part about owning a set of binoculars is that an owner can use them anywhere. For example, if your wife decides to buy two opera tickets to the town’s biggest premier, lightweight binoculars are perfect for the event. Once you are finished, the binoculars are small enough to put in your purse or pocket.

But how do they really work?

The advantages of having a set of lightweight binoculars are great for those shoppers that like to watch their spending. On the Internet, there are prices that start around $20. When compared to a bigger set, the shopper can save close to $80. If you use the binoculars while watching birds or looking over the land while traveling, the set can easily be cleaned. For those who want to keep their binoculars in great condition, the binoculars can be cleaned with a wet paper towel. When storing them, it is important to keep them in their case to avoid scratches. The lightweight binoculars are great for children to use for outdoor sightseeing. This helps children learn about science, math, and chemistry. If in the case that the set is dropped, the lightweight binoculars are built with protection. Lightweight binoculars are waterproof. A parent does not have to worry about their child destroying a set of them. The most important factor in owning a set is that your learning increases, and it helps to spark your imagination.

 

To make it fun for children, the binoculars come in a variety of colors. The lens block UV rays that may be harmful to a spectator’s eyes. This will make any person feel that there studies are turning into a career because of being able to observe for a longer time. There are different shapes to make the eyes comfortable while watching animals. In some cases, binoculars have a suction around the part where the eyes rest. This keeps dirt and dust from getting near the eyes. If you have a nice budget, it will be easier to buy a set of lightweight binoculars. AS a result, it will make life adventurous.

08 Jul Think of your Project Management Software like your Trophy Racehorse.

Picking your Steed.

The Kentucky Derby is a strong testament to the statement, “Not all horses are made equal.” Differences in breed, build, and temperament all play a factor in determining if you’re on the 1st horse across the finish line, or the last. Today, we’re going to view your next project management software upgrade in this fashion. By doing so, you might pick the stallion that get’s you across the finish line instead of the donkey that keeps you in last place. Remember, crossing that finish line comes with some serious perks!

Sure, the glory is nice, but what about the financial freedom, a meaningful existence, and a legacy that reaches far down the branches of your family tree! You won’t do that with a donkey for a horse, and it’s unlikely you’ll do that with a project management software that’s unable to cross the finish line.

There are tons of options for us out there. In the current climate of the digital age, more are bound to surface throughout the years. Picking the right thoroughbred with winning features will always be the most crucial starting point for a winning trophy horse.

Breaking your Bronco.

Although I’ve never ridden a horse, I can imagine the importance of the “breaking” process. I’m sure it’d be difficult, almost impossible to get anywhere successfully if your bronco is bucking you off every few minutes.

“Breaking your horse” in THIS sense will translate to the learning curve you’ll experience with your new project management software.

Before planes, trains, and automobiles, horses were the primary means of transportation throughout the known world and often unknown world. Taming your steed was essential in successfully going from A to B, ultimately ensuring your survival in those times.

Project Management Tools are their own individuals, as is a thoroughbred racehorse. Not only do they look different, but they differ in how well you, the “jockey”, synchronizes with them. There’s a rhythm between both out there on the racetrack, and there’s similar rhythm between you and your catalyst of daily productivity. “Breaking” that bronco determines how quick you can establish a synchronous flow together, be productive, and glide towards the finish line.

Choosing the right race for your horse.

Again, “Not all horses are made equal.” Software developers, if they’re smart, will gravitate toward certain macro-industries, like sales or marketing, and develop around their needs. This allows for an even more loyal clientele pool. On the downside of the trend, other industries are unable to “clique” as well with certain platforms because of this. That’s okay. It opens doors for other companies to come into the empty space and cater to those needs specifically. At the beginning of your “jockey career”, it’s unlikely you’ll compete in the grandest races around. It’s a process like anything else. Just make sure you have a racehorse that can handle the needs of the race you’re in! Once you build a strong relationship, you’ll both grow and evolve together, and hopefully, cross that finish line.

06 Jun Is Siteground or Bluehost the best hosting company for you?

When it comes to choosing the right hosting company for your websites, many people look at Siteground vs Bluehost. Not only are these two a couple of the biggest hosting companies in America, they tend to have loyal customers that like their services very much.

Before you choose either Siteground or Bluehost for your websites, however, here are a few things you should consider.

Bluehost is recommended by WordPress — If you are running a WordPress site, you may want to first look at Bluehost. Not only is it the hosting company WordPress itself recommends, it has been around for so many years it must be doing something right.

The best support? — If having support available 24 hours a day, and support that responds to your messages quickly, then Siteground is probably the one you should be looking at more closely.

This is because, yes, Bluehost does have support available 24 hours a day, but it can sometimes take half a day or more before they reply to a message. Siteground, on the other hand, is fast and efficient.

A fast website — If making sure you have a server that is fast and, thus, a very fast website is important to you, then Siteground may be the right choice for you. In many cases, sites hosted at Siteground are up to twice as fast as they would be if they were hosted by Bluehost.

Bluehost is owned by EIG — EIG is a mega-corporation that owns more than 60 hosting companies. They are also known as a company that cuts costs where they can. This can mean they put far too many websites on one server, thus slowing down every website hosted on it.

Siteground only asks for one year upfront payment — In order to get an affordable monthly rate on your hosting services, you have to pay three years payment up front with Bluehost. Siteground, on the other hand, only asks for a one year upfront payment and, in some cases, their prices are still cheaper as well.

The problem with paying for three years is, if you find out Bluehost is a hosting company you do not like, you are either stuck with them or you have to walk away leaving much of your three-year payment behind.

Expensive migration costs — The biggest drawback to choosing Bluehost as your hosting company, however, are the expensive migration costs.

This means, while Siteground will move or migrate your site from your current host to them for free, Bluehost charges you $149.99 to do the exact same thing.

This final reason is why so many people avoid Bluehost, and go with Siteground instead.

15 Mar Why you should order custom optics for your business

If you have thought about ordering custom optics for a business you own, but have been put off due to the increased cost, you may want to look at them again. Not only has the cost come down exponentially, but there are many other benefits as well.

 

Providing custom optics for specific business applications — One of the main advantages of ordering custom optics is that they can be designed for specific business applications.

 

What that means is, if you find the right company, they can design custom optics that will be absolutely perfect for the specific business applications your own business runs. Just contact one of the many companies on the Internet offering custom optics and find out what they can offer your business when it comes to custom optics.

 

Superb precision — If you think the precision you could get with custom optics was good a decade ago, you have no idea what custom optics can do nowadays. So much so that, if you need lenses that are incredibly precise for the business you run, you may be shocked at what you can now get for the price.

 

Why not contact a company that offers custom optics and find out how precise their lenses now are, and how much you can order them for compared to just a few years ago. Ask for a free quote, so you can be sure about how much you will end up paying for the high quality you will receive.

 

Custom lenses are becoming the norm — As the price of custom optics comes down, more and more businesses are ordering them so they have exactly the lenses they need for their business.

 

What this means is that custom optics are becoming the norm when you look at how cheaply you can buy them for compared to the benefit they can give your business.

 

Price versus lenses manufactured under international specifications — Another fabulous thing about ordering custom optics for your business nowadays is that there are so many international businesses that offer them, the price is far lower than it was just a decade ago.

 

For instance, if you order from a Chinese, Malaysian or Thai company, not only will you get custom made lenses, you will also be able to buy them at a fraction of what a western company will charge you. You can find good offers from this optical lens manufacturer.

 

If you need custom optics for business applications you are currently running, look at international companies, as the price you will pay is far less than you may pay in the U.S. for already engineered lenses.

 

Already engineered lenses compared to custom optics — If you think custom optics may be beneficial for your business, make sure you contact several companies and find out how much you will pay for custom optics compared to how much you will pay for already engineered lenses that you can then modify.

 

You may be surprised when you discover the price you pay for custom optics is not that much higher than what you would pay for already engineered lenses that are slightly modified.

08 Jul How to choose the best mouse for CSGO

Are you a gamer who loves to play the popular online game Counter Strike: Global Offensive? Do you feel like you could get better game performance if you had the right mouse, the best mouse for CSGO?

If so, and you are thinking of buying a new mouse to be used for playing Counter Strike: Global Offensive, here are some things you should look for when choosing one.

A wireless mouse or one that is wired? — Most gamers use a wired mouse. This is because they feel as though the performance of a wired mouse is faster, it stutters less during a game and is a lot smoother. If you do not like wired mice, however, you could also buy a wireless mouse for CSGO. Just be sure that, if you do, it is one made specifically for gaming and is a top of the line mouse with a very high performance.

A comfortable grip — Never just order a mouse without trying it out first, as the grip for a gamer is very important. Choose a mouse for CSGO that has a comfortable grip and that makes it easy to smoothly move the mouse around your mouse pad.

A high DPI interval — DPI means dots per inch, and is a good indicator of how fast your mouse’s performance will be. Choose a mouse with a high DPI interval, and you are much more likely to get smooth performance and a faster gaming experience. As even just a slightly faster mouse can mean the difference between winning or losing, do look closely at mice with high DPI intervals.

Do you need extra mouse buttons? — Some high-end mice come with all kinds of extra buttons. If you want the best mouse for CSGO, however, you may want to forego these buttons as they often just cause more problems than they fix. Instead, look at a basic mouse over one with extra buttons and with special software, and you may find the more basic performance actually helps you win.

A smooth scrolling wheel — Finally, be sure to look closely at the scrolling wheel on any of the mice you may buy for Counter Strike: Global Offensive gameplay. You want a mouse that has a very smooth scrolling wheel, and that allows you to move around the game screen quickly and easily. After all, if you see an enemy hiding in a building or in undergrowth, you want to be able to quickly get there to eliminate them.

Prices for the best mouse for CSGO — Once you have found a mouse that incorporates all of these features, you will also need to do price comparisons across a variety of sites to be able to get the best one.

Use a shopping app first, so you can find the companies that are selling the mouse you want at the lowest price. Then use a price comparison site to double check that the company you have found actually is the cheapest place online.

03 May Five Things to Know Upfront about IT Jobs

Whether you’re applying from a small or large agency, the first thing you need to know about IT is that it is constantly changing. It is a field with very high expectations and demands for resources but a limited supply of them – but you can find IT jobs on vacatures it. Even the decision makers often don’t understand the craziness of it. As a result, there is often a very high need for ongoing funding for infrastructure. The sales people can sometimes get overly ecstatic, too so there’s also a need for everyone to be on the same page when it comes to understanding the agency’s goals with the initiatives. IT, by nature, is a very fast-paced field so if you’re the type who is passionate about technology and good at thinking on your feet, it is probably the career for you.

 

Before you try applying for an IT job, here are five things you need to know about what truly makes an agency successful:

 

  1. The number one route to success is partnership, partnership, partnership. Between the support of the executive and city management, IT and the consumer. This means support of the vision and goals of the project as well as having executive support to hold all participants involved in the project accountable. IT’s also cannot carry out their projects without their business departments because the benefits come from the business sponsoring it.

 

  1. You will be expected to help strategize solutions to complicated problems up front. In archietectural blueprints, it’s always much cheaper to move the lines on the map rather than change the whole structure. The same applies fro IT in technological planning and systems.

 

  1. Technology is an ongoing investment. This is due to the fact that technology is constantly changing, needing to be upgraded or replaced. The justification depends on the full cost of the system.

 

  1. Remember that, at the end of the day, technology is a tool and not a means to an end. Make sure that the business requirements are very clearly defined first and then focus on the software and hardware. Remember that the sales people only get so much air time to make their pitches and may not have the time to paint the extensive picture of the complexity and cost factors of the project.

 

  1. Understand that the IT field is one in which the governmental sector competes with the private sector. This means that all agencies are ideally cross-training on a constant basis to keep all skills on the same page. However, agencies also need to watch for burnouts to prevent losing perfectly skilled staff to resulting health conditions or other jobs. Losing staff can temporarily cripple the developments but it’s often more than enough time to lose a lot of loyal customers. Even losing just one person can leave an agency vulnerable to high turnout rates. IT agencies are also not one-person companies.

27 Mar Finding the Right Game Camera

Trail cameras are often used for other purposes other than hunting game. Some might use them for security to protect their home. Whatever the case, you want a good waterproof trail cam that can stay in certain elements of weather and have a strong self power ability. Features like this are vital when it comes to capturing footage for game. Here are a few cameras to consider:

 

Moultrie A5 Low Glow Camera

 

This camera won’t break your budget and has some impressive features. The battery life is very good, fast trigger speed, setup is easy and it even gives you a surveillance security option. If you want to have an overall surveillance of your property, this is the camera for you. So if you want to put many cameras around your property, then the A5 is a good selection. You get two picture-capturing modes, which can be either images or videos. The camera is a 5.0 megapixel giving you full color and black and white photos at night. You also can adjust your image resolution to either 250 x 1920 or 640 x 480. It works well in different shooting environments as well. Price $57.99

 

The Primos Truth Cam

 

The Primos Truth Cam is known for its easy use from the time you take it out of its packaging. The setup is so flawless, you are ready to put this durable camera in action. It does have some security operations to prevent theft as well. When using it for security, you will clearly see the LEDs and the performance for trail scouting is awesome. You get four options to take pictures. The trigger speed is sharp and fast with 1.5 seconds of trigger sleep and a 0.3 response time for records. It can recovery in literally 5 seconds allowing for multiple back to back shots. Each trigger can garner nine pictures. Price $99.95

 

The Bushnell 8MP

 

It does cost about more than double as the A5 and Primos, yet for some it may be worth the investment with this high-end equipment. First off, it sports an eight megapixel camera, field scan time lapse, and quick trigger response. It offers hybrid photos, excellent video recording and a sophisticated TV Out port. You also will get some very sharp quality looking pictures that adjust to sunlight. The Bushnell 8MP has superior focus and impressive resolution for those images with a lot of details. Price $881.99

 

Stealth Cam G42 No-Glo Trail Game Camera

 

This high powered camera will deliver high-end pictures in very low light. It’s equipped with no glow technology, matrix blur reduction, wide detection abilities, a power backup holding a 12-volt battery and strong night and daytime features. One favorite feature is its ability to snap photos from at least 100 feet. The reason is because of it has 60 feet detection range. That said, you also get to capture footage from various angels. Its trigger response is done by a fast reflex advance technology within 0.5 seconds and a recovery time of 5 seconds. Price $93.51

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