Promoting your business if you do not have a lot of money can be a difficult process. Especially if you are not an expert at marketing. One of the inexpensive things some businesses do to promote their services, however, is to distribute business cards at every meeting, business events and luncheon, and at other events as well (check out printing business cards in Vancouver). After all, when you can hit a large number of people with business cards, yet still pay a low price, this could be one of your better marketing options.
Promoting your business at meetings — The easiest way to promote your business with business cards is to hand them out to people at meetings, Chamber of Commerce events, luncheons and conferences. If you order enough business cards, you could easily let several hundred people know what you and your business does every week.
Include testimonials — When you are designing your business cards, make sure you have a customer testimonial printed on each of them. This is a great way to point out how much your customers like you, and may pique the interest of someone that is looking for a company to provide the service yours offers.
Include links to your website and online marketing — Make sure your website is displayed prominently so that potential customers can find out more information from the business card you give them. If you have other online marketing, make sure links to that are included as well.
Always include your face — If you hand out business cards to everyone you meet, most people will not remember who you are or what you look like the next time they see your card in their wallet. Include a recent photograph of yourself, however, and the next time they bump into you they may even remember exactly what you do. Just be sure the photograph is flattering and professional looking.
Cards that can be used for other things — Business cards that are magnets, that can be used as bookmarks, or even ones that can be stuck to surfaces are often kept long after other cards are thrown away. Ask your local printer if he prints specialty business cards that are multi-purposed, and you may be surprised at just how useful business cards can be. He may even have interestingly designed multi-purpose business cards you did not even know existed.
Include a discount — The easiest way to promote your business using business cards is to include a discount for your products or services on the card itself. This will make sure the recipients keep the cards, so that they can be used at a later date when they do need your services.
Just make sure, if you do include a discount, that you do not include an expiration date with it. If you do, this will null and void your card in a short period of time, and will usually cause the recipient to discard it.