An attractive website is of no use if there is no traffic to it. In such a case, the business cannot sustain itself. Hence driving traffic to the site is of utmost importance here. There are a number of ways to buy targeted traffic to your site. A few of these are given here. You can check out the ones that meet your specific needs.
Paying For Inclusion In Newsletters
This would require advertising in well-known subscription newsletters. This can be in the form of a banner ad or something else. These newsletters must get published on the internet. Then they should be sent out to several email lists made up of a large number of opt-in subscribers.
This will lead to clicks out of which a few visitors might purchase and become customers. There can be a separate landing page that can be created for each mailing. This will help to analyze how many people are landing on each page and hence devising the future strategy accordingly.
Several parameters will have to be considered here in order to know the acquisition cost per click. Next, it is important to know if the traffic was well-targeted. This can be known from the number of visitors who are following the call to action.
This is highly effective at driving traffic to your website. The only issue here is that the quality of traffic cannot be controlled here. This means that the visitors may or may not take any action.
PPC Pay-per-Click Ad Campaigns
This would require building up your own campaign. Next step will be the targeting of visitors by using keywords. It is important to identify the successful keywords here. Statistics reports will have to be seen to know which keywords are bringing in the maximum visitors, as well as the activity of these visitors.
But these campaigns need to be reviewed from time to time. This means that just setting up the PPC campaign does not work. It would require regular updating too. This will have a two-part strategy here. While the PPC campaign will be used to get traffic, it is important to have a tracking program to know how this traffic is behaving.
This means that just traffic does not serve the purpose. It has to be also targeted in order to ensure that it brings forth the required results.
There are a number of options available in the market. Hence budget has to be allocated in order to try out a few of these. Some may work while others may not. This is where it is better to check out their past records as well as testimonials. Still, what works for someone else may not work for you. In the end, the costing per lead and per conversion has to be worked out.